Monday, October 19, 2009

I received the following two questions over the weekend.

Q: I see an "Insufficient Funds" message when trying to perform some action. What is this?
A: This message is only displayed when you attempt to perform some action which requires the Google API. Google charges for API access. This cost is passed along to you. It is not marked up. Each time you perform some action which requires the Google API the cost of the action is reduced from your balance. One way to avoid some of the costs associated with the Google API is to request your own Google API developer token. Google will typically offer some amount of free API usage depending on your spend.

Q: In order to track properly, I understand I must set the destination URL at the keyword level and NOT at the ad group level. Since most of my destination URLs in Google are set at the Ad Group level, what do I need to do?
A: The simplest and fastest way to complete this requirement is to run the Quick Convert tool on the ad group. Using the Google API, the Quick Convert tool will use the default destination URL you selected or typed in and set the destination URL for each keyword at the keyword level. If a destination URL already exists at the keyword level, the system will leave the existing destination URL in tact and only append a tracking code to the existing destination URL.